• Strategic Marketing: that incorporates designing and implementing market-driven strategies, surveys & action plans including strategic positioning, value & innovation, and relationship strategies; market-focused programs including strategic brand management, logistics, value chain relationships, pricing & promotion, sales and direct marketing strategies; and the financial evaluation of marketing assets and strategies.
• e-Marketing: that encompasses the development of effective Internet marketing & sales strategies, and web-based business applications (B2B & B2C).
• Customer Relationship Management (CRM): that includes developing and executing CRM strategies and applications in order to control the customer contact cycles that are marketing, sales, service & support and management cycles.
• Sales Management: that engages formulating strategic sales programs including constructing sales planning, forecasting & reporting systems, assisting firms in adjusting their sales according to environmental influences, and estimating demand. As well as, developing key account management practices, sales appraisal systems, incentive schemes, and identifying appropriate motivation techniques for the sales teams. As a way of evaluating the applied sales programs, Update offers analyses of the sales performance, costs that will lead to profitable sales, plus additional analysis of sales staff’s behavior, performance and effectiveness.

Information Technology  |  Marketing & Sales  |  Financial Systems  |  HR Development  |  Agri & Environment Mgmt